One of the UK’s leading fruit cider brand – Kopparberg – is the latest signing for In Drinks, the new national trade show for the drinks sector, which takes place at Glasgow SEC in March 2023.
Having recently introduced their flagship Strawberry & Lime cider on draught in the on-trade with a newly designed font, they are looking forward to pouring it at the show. With consumer demand for fruit cider draught options on the rise, their new-look fonts capture attention at the bar and dispense their cider perfectly chilled.
As well as their best-selling cider on draught, you can expect to sample their canned cocktail range, cherry rum, and strawberry and lime gin.
Fraser Shaw, Customer Business Manager for Scotland, commented:
“Kopparberg are delighted to partner with In-Drinks for the 2023 show. As the bestselling brand in the Scottish On Trade*, we are looking forward to meeting customers old and new at this first of its kind exhibition in Glasgow.”
CGA, Cider, P7 2022
Their products are sold in more than 30 countries and have the world’s best-selling pear cider. Kopparberg UK is the latest signing at In Drinks, the new national trade show for the drinks sector taking place in Glasgow in March 2023.
Established in the UK in 2006, Cider of Sweden has a team of 38 people and an annual turnover of £140m. The business has two offices across the country: sales and marketing in Leeds and head office in Belfast.
Every drop of Kopparberg is imported and made from the fermentation of apples or pears and the finest soft water, locally sourced in the town of Kopparberg, Sweden. Pioneers of the pear and fruit cider categories in the UK, Kopparberg is now the UK’s largest fruit cider brand. Within the Off-Trade, Kopparberg Strawberry & Lime and Mixed Fruit ciders have the number one and two spots for total market share respectively. Kopparberg is also the number one packaged cider in the On-Trade.