New ready-to-drink (RTD) cocktail brand, THE DRINKS BUREAU, recently launched its vibrant 150ml canned cocktails and 10-serving Party Boxes (cocktails-in-a-box). They will be sampling and showcasing their full range of cocktail delights at In-Drinks 2024.
The cocktails come in three delicious offerings at 10% abv – Spicy Margarita, Espresso Martini and Passion Fruit Martini.
And they also have two no and low-ish offerings – Shirley Temple (non-alcoholic) and Dirty Shirley (5% abv).
In-Drinks attendees will also be the first to have a sneak peak of their soon-to-launch NPD – a fun range of frozen cocktails pops (which are ambient stored and 5% vol) in three yummy flavours – passion fruit martini, spicy margarita and lychee martini.
Just freeze, squeeze and cheers!
Along with being made with premium quality ingredients and tasting like a bar-made drink, the playful brand celebrates the great fun around cocktail occasions with its fun formats and colourful packs that stand out on the shelf.
THE DRINKS BUREAU is founded by Frankie Snobel, a woman who knows her cocktails! She is a mixologist and drinks entrepreneur that has over 20 years experience in the industry (including selling her first RTD cocktails-on-tap business to Diageo in 2019).
Founder Frankie Snobel said: “THE DRINKS BUREAU are all about good times and great drinks and we don’t take ourselves too seriously. Except for the yumminess of our cocktails – they are seriously tasty.”
Seriously tasty indeed, as the brand just launched in November 2023 and has already won top awards across its entire portfolio at the Global RTD Masters.