Heineken will be showcasing their brand new Birra Moretti Sale Di Mare (the salt of the sea). Sale Di Mare is a super-premium unfiltered lager which has been enriched with a hint of Italian sea salt. In addition to Sale Di Mare, we will be pouring samples of Cruzcampo, Inch’s Cider, and draught Heineken 0%.
Come and talk to us about how our industry-leading SmartDispense can be the beating heart of your bar, and enhance the profitability of your draught beer:
Quality – Consistently high-quality pints, served at 3°C, every time.
Sustainability – Say goodbye to the weekly line-clean. SmartDispense will make you more sustainable with savings on water, gas, chemicals, and line-waste.
Time Saving – Our SmartDispense technicians will clean the lines for you, allowing you to reinvest your valuable time.
Profitability – Gain access to our Smart Energy Bundles, and reduce your CTC and Remote Cooler costs.
Safety – Improve on your cellar safety for customers and staff.
Birra Moretti Sale Di Mare
Born from the Italian Coast, Sale Di Mare is a medium bodied unfiltered lager which has been enriched with a hint of Italian sea salt. It delivers citrus and pine aromas with a smooth and rounded finish. Tap into the growing category of Super Premium Lager, and allow Sale Di Mare to put more money in your till.
InDrinks 2024 Promo: Agree to stock Sale Di Mare today, and enter the draw to win an Ooni Pizza Oven.
Cruzcampo
Spanish Lager, founded in Seville in 1904. With over 100 years of history in Andalusia, Cruzcampo is the #1 Draught Brand in Spain. A perfect balance of freshness and mild bitterness, Cruzcampo will help your bar to encourage trade-up from the Classic Lager category.
InDrinks 2024 Promo: Agree to stock Cruzcampo today, and receive up to 3 x free 50L kegs on install (for specific brand removals)
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Inch’s Cider
Made from Herefordshire red and green apples, Inch’s is a lightly sparkling cider with a fresh apple aroma. It is a ‘medium apple cider’, which means every drop is crafted to be perfectly balanced between sweet and dry for great tasting refreshment. Inch’s is the fastest growing cider in the On-Trade, and demands a higher RSP than key competitors.[1]
InDrinks 2024 Promo: Agree to replace a competitor brand, and receive 1 x free 50L keg and a POS kit.
Heineken 0.0% - Draught
Heineken 0.0% is a true zero alcohol lager with zero compromise on quality or flavour. #1 for Consumers; #1 for Sales; #1 for Taste[1], Heineken 0.0 on draught can meet your customers’ No & Low needs. Consumers buy more on draught, and pay more on draught[2] – upgrade from packaged Low & No today!
InDrinks 2024 Promo: Agree to install Heineken 0.0 Draught & receive a POS kit.
[1] Source: CGA Strategy Value Sales MAT LY v TY, Value RoS MAT TY, Average RSP Latest 12 Weeks TY 07.10..23, CGA Brandtrack August 2023
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Source: CGA OPUS Data June 2023; CGA OPM Data to P09 2023; Kantar BGS Q3 2023
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Source: Star Pubs & Bars Sales Dat
Smart Dispense
Run a bar/restaurant with 4 taps or less? Come and find out how SmartDispense Cool Flow can increase the profitability of your draught beer:
· No need for a CTC Unit (instant savings on this energy cost).
· 12-weekly line clean as opposed to weekly (conducted by a SmartDispense technician).
· Beer served at 3°C. Consistent, high-quality pints at all times.
Run a bar/restaurant with 5 taps or more? Come and find out how SmartDispense Cellar Pro can increase the profitability of your draught beer:
· Smart CellarManager can save you up to 36% on your CTC costs[1].
· Smart RemoteManager can save you up to 33% on your remote cooler costs[2].
· 6-weekly line clean as opposed to weekly (conducted by a SmartDispense technician).
· Beer served at 3°C. Consistent, high-quality pints at all times.
InDrinks 2024 Promo: Complete the SmartSavings calculator, and if install is completed, you’ll receive 3 months free. You’ll also be entered into a prize draw to win 1-year for free!
[1] *Independent test results based on subterranean and ground floor pub cellars of varying sizes. ** Delivers cost saving of £1,424p.a. with Cellar Manager rental cost of £360p.a. (£30 per month) for net annual benefit of £1,064. Electricity rate of 27.29p per KWh based on quarterly electricity prices (including climate change levy) for small businesses in the non-domestic sector as published by Department for Energy Security and Net Zero on GOV.UK (November 2023). † CO2e stands for Carbon Dioxide equivalent and is a term used for describing different greenhouse gases in a common unit.
[2] Verified by independent and HEINEKEN Technical Services test results. ** Delivers cost saving of £477p.a. with Remote Manager cost of £180p.a. (£15 per month per cooler) for net annual benefit of £297. Electricity rate of 27.29p per KWh based on quarterly electricity prices (including climate change levy) for small businesses in the non-domestic sector as published by Department for Energy Security and Net Zero on GOV.UK (November 2023). † CO2e stands for Carbon Dioxide equivalent and is a term used for describing different greenhouse gases in a common unit.