In-Drinks, Scotland's largest drinks trade show, is thrilled to unveil the debut of the In-Drinks Bartenders Competition. The competition is set to take place during the highly anticipated In-Drinks 2024 event on Wednesday, 6th, and Thursday, 7th at the SEC Glasgow.

In-Drinks has proudly joined forces with Hoxton Spirits and the esteemed UK Bartenders Guild to bring forth this exciting competition, marking a significant milestone in the world of mixology and beverage innovation. Paula Dickson, In-Drinks Director of Sales said "In-Drinks is thrilled to introduce the Bartenders Competition as a platform to showcase the incredible talent within the beverage industry. We believe in recognising and rewarding the hard work and creativity of bartenders who contribute significantly to the evolving world of mixology,"

In-Drinks 2024 is poised to be a gathering of industry leaders, professionals, and enthusiasts, making it the ideal backdrop for the debut of the Bartenders Competition. Attendees can look forward to witnessing the finest bartenders showcase their skills, creativity, and expertise, vying for the prestigious title.

Collaborating with Hoxton Spirits and the UK Bartenders Guild emphasises In-Drinks' commitment to fostering excellence and innovation within the beverage community. This partnership brings together a wealth of experience, passion, and a shared dedication to advancing the art of mixology.

The winner of the competition will not only receive the esteemed title of In-Drinks Bartender of the Year but will also be awarded a prize of £1,000, presented by Hoxton Spirits.

Key Dates

Wed 21st Feb      Entry Deadline
Mon 26th Feb      Finalists Announced
Wed 6th Mar       Competition Day and finalists’ party
Thurs 7th Mar     Winner Announced

“We are really proud to be launching this competition in partnership with In Drinks and the UK Bartenders Guild. As a brand that has our neighbourhood at heart, we really wanted to allow bartenders to shout about their community through this competition. Giving complete freedom on flavour and ingredients to really let that be the core of their drink and message”, Matthew Doyle, Business Development Manager - Scotland & Northern Ireland, Hoxton Spirits

"As the UK Bartenders Guild, we are thrilled to partner with In-Drinks for the inaugural Bartenders Competition. This event provides a unique platform for bartenders to showcase their skills, push creative boundaries, and be recognized on a national stage. We believe in fostering excellence within the bartending community, and this competition aligns perfectly with our mission. We look forward to witnessing the exceptional talent that will emerge during the In-Drinks Bartenders Competition and celebrating the dedication and artistry of bartenders shaping the future of mixology," Claudia Carrozzi, UKBG President.

Submit your online entry here

About In-Drinks:

In Drinks is synonymous with innovation, trendsetting, and a celebration of all things liquid and delicious. The only independent drinks trade show in Scotland. In-Drinks trade show will welcome 4,000 trade visitors over 2 days for its 2nd annual show, which is now set to be an annual fixture in Glasgow. 

Bringing over 100 drinks brands together and a busy conference, In-Drinks is the only independently run Scottish trade show and an “absolute must” for drinks brands of all sizes, seeking to grow their brand awareness in Scotland.

About Hoxton Spirits:

Premium spirits born out of Hoxton, East London, that provide both luxury and a touch of flair. We’re committed to the finest quality ingredients, all natural fruit infusions and unique flavour combinations. 

Hoxton’s iconic offerings include a Coconut & Grapefruit Tropical Gin, Rosehip and gunpowder Tea Pink Gin, Fresh Banana Rum, Vanilla & Raisin Spiced Whisky, a Fruity London Spritz and a Citrus forward Dry Gin. 

Not to be outdone by what is inside, the elegant yet vibrant bespoke bottles will be a show-stopping addition to your bar.  

About UK Bartenders Guild:

The UK Bartenders Guild (UKBG) is one of the leading professional associations for the bar and hospitality sector.

It is one of the UK’s longest running trade guilds and renowned for its integrity and distinction, is rebranding, with the intention of becoming the leader in future thinking within the hospitality sector.  It is free to join.

Focusing on the three main principles: community, education and value, the UKBG works with industry leaders and members alike, in order to form the UK’s most revered platform for bartenders and brands.  The industry is powered by its diversity and variety and the Guild aims to be the most inclusive body within bartending.


To book your place at In Drinks, contact

Paula Dickson 07557 986 248