Earlier this year, BrewDog Distilling Company unveiled their four new brands and a revitalised portfolio featuring 11 new core spirits and 5 new ready-to-drink canned cocktails. In 2024, BrewDog Distilling Company will be bringing their new range – and a brand new tequila brand – the InDrinks 2024 event.
BrewDog Distilling Company’s state-of-the-art still house sits just a few metres from the iconic Scottish brewery that changed the face of craft beer. Located in the heart of Aberdeenshire in the town of Ellon, the recently revamped distillery has just increased capacity by a mighty 300%. Like their brewing brethren, these craft spirit specialists are hellbent on shaking up the category and forging their own path.
ABSTRAKT VODKA – EXPRESS YOURSELF
Inspired by the art world and driven by the trend of home-crafted cocktails, Abstrakt vodka champions purity and smoothness from grain to the glass. What makes this liquid extra special is the extreme copper contact that plays a vital role during the distillation process to ensure uncompromising purity.
Alongside the original unflavoured vodka, which weighs in at 40% ABV, there are three flavour variants at 38% ABV. With flavour innovation continuing to drive excitement and recruit consumers to beer, wine & spirits, flavoured vodka in particular is experiencing double digit growth.
Madagascan Vanilla & Toasted Marshmallow (which by the way makes a killer Espresso Martini), sits alongside the summer staples of Watermelon & Strawberry and Raspberry & Lime. Each of the Abstrakt labels is designed to mirror the flavours in the bottle with all liquid being totally clear.
LONEWOLF GIN – BORN TO BE WILD
BrewDog Distilling Company make LoneWolf gin from scratch using their own Abstrakt Vodka as the base spirit. Packed with notes of lavender and citrus which run alongside a forest floor of feral Scots pine, LoneWolf is a gin that favours flavour over everything else, with a fierce Tuscan juniper backbone that steals the show.
LoneWolf Original Juniper Gin is flanked by three flavour variants. Bramble & Raspberry joins the line-up with sweet and tart notes that nod to freshly picked berries. Peach & Passionfruit is a juicy balance of ripeness that’s unmistakably bright and fruity. Finally, Mexican Lime & Cactus proves there are still undiscovered flavour combinations out there – and unlike anything else available in the category. Cactus juice is used to bring flavours of watermelon and lychee, offset by sharp Mexican lime.
DUO RUM – BORN IN SCOTLAND, BLENDED WITH THE CARIBBEAN
BrewDog Distilling Company’s home nation of Scotland has six centuries of spirit-distilling heritage. While famed for world-class whisky, this expertise and deep-rooted tradition of craft has given distillers the know-how to make exceptional rum. The one missing ingredient: scorching sun.
Duo Rum features a blend of Scottish and Caribbean rum. The first is handcrafted at their Aberdeenshire distillery, the second is produced on the sun-soaked shores of the Caribbean. This union of craftsmanship represents a meeting of two worlds: from the palm-clad tropics with its rich heritage of rum production, to their Scottish homeland where distilling traditions run deep in the DNA of the people there. Hence the name Duo - a representation of collaboration and teamwork, united in spirit.
Duo Spiced Rum is the flagship product. A sweet and smooth rum with notes pineapple, allspice and a hint of lime for a true taste of the tropics. Also in the range is Duo White, a liquid that has already bagged a Gold award at the Spirit Business The Rum & Cachaça Masters 2023, hailed as “well balanced with a gentle sweetness”. The third and final product is Duo Spiced with Caramelised Pineapple.
WONDERLAND COCKTAILS – ADVENTURE WITH COCKTAILS
The final piece of the puzzle is a stunning new RTD range of bar-quality canned cocktails, Wonderland. Every Wonderland Cocktail is made using BrewDog Distilling Company spirits. To begin, we’ve launched 5 classic serves – Espresso Martini, Passionfruit Martini, Mojtio, Margarita and a Cantarito Paloma.
Ranging from 10% to 14% ABV, Wonderland Cocktails are quick, quality and packed to the rafters with flavour. Our higher ABV cans also feature a unique shake-and-serve method which gives a bar-quality serve every time, ensuring cocktail delivers on mouthfeel with a smooth crème that wouldn’t be out of place in a world-class speakeasy.
We have a lot to look forward to in 2024, and we’ll be bringing all of our new brands to InDrinks 2024.